What is an MBA in Digital Marketing Management? +
It is a 2-year online program that combines core management knowledge with digital marketing skills, including SEO, social media, content, and analytics.
Who should pursue this program? +
Working professionals in marketing seeking to upgrade skills.
Graduates aiming for a career in digital marketing or analytics.
Entrepreneurs or business owners wanting to leverage digital marketing.
What is the eligibility criteria? +
A bachelor’s degree from a recognized university.
Minimum 40–50% aggregate (varies by category).
Work experience is optional but beneficial.
What is the program duration and structure? +
The program is 2 years (4 semesters), fully online, with a mix of recorded lectures, live sessions, and self-paced LMS content.
How flexible is the online learning format? +
You can study at your own pace without affecting your work or personal commitments, with access to live sessions and recorded lectures anytime.
What skills will I gain from this MBA? +
Key skills include digital marketing strategy, SEO/SEM, social media marketing, content creation, marketing analytics, paid advertising, and marketing automation tools.
Is the degree recognized? +
Yes – the program is UGC-approved and AICTE-recognized, with Amity ranked among the top institutions in the QS Asia Pacific Rankings.
Are there career services or placement support? +
Yes – services include virtual job fairs, resume building, interview preparation, and industry mentorship to help secure roles in digital marketing and analytics.
What is the fee structure and payment options? +
The total fee is around ₹1,80,000–₹2,00,000, with flexible EMI options available to make it manageable.
What kind of career opportunities can I pursue after this program? +
Roles include Digital Marketing Manager, SEO/SEM Specialist, Social Media Strategist, Content Marketing Manager, Analytics Manager, Brand Manager, and Marketing Consultant.
