Sign in
LPU University Online

MBA (Master of Business Administration In Digital Marketing Management)

UGC-entitled, NAAC A++ Accredited

An MBA in Digital Marketing is a specialized program that merges core business management principles with modern digital marketing strategies. It equips students with skills in SEO, social media marketing, content creation, data analytics, and campaign management. The program covers tools and platforms such as Google Ads, Meta Business Suite, HubSpot, and email marketing software. Students learn to plan, execute, and measure digital campaigns tailored to different target audiences. It’s ideal for those aiming to lead in marketing roles in today’s digital-first business environment. The curriculum also includes brand management, consumer behavior, and e-commerce strategies. Graduates are prepared for dynamic roles across industries like tech, media, retail, and consulting.

Secure Your Spot Now!

  • Duration

24 months

  • Fees

2,00,000

  • Model

Live + Recorded Video Lectures

Specialization Available

Human Resource Management

Finance Management

Marketing Management

Operations Management

Business Analytics

Digital Marketing

Data Science

Information Technology

International Business

Hospital And Healthcare Management

Logistics And Supply Chain Management

Banking And Financial Services

Online MBA
Online MCA
Online MSc.
Online MSW
Online MA

Why Choose ?

At-par with on-campus degrees

In terms of credibility, mentorship, career opportunities & exposure

Attractive scholarships

For meritorious students, defense personnel, govt. employees & the differently able

NAAC A+ Grade

Recognized for academic excellence a quality education.

Placement assistance

That includes resume building, interview tips, skill assessments & placement drives

100% online experience

From admission, orientation, classes & projects to examinations & placement drives.

Key Skills You'll Learn

  • Search Engine Optimization
  • Content Marketing Strategy
  • Data-Driven Decision-making
  • Social Media Management
  • Email Campaign Management
  • Pay-Per-Click Advertising
  • Marketing Automation Tools

Program Curriculum

SEMESTER-1 -

Financial Reporting , Statements and Analysis.

International Business Environment

Organisational Behaviour and Human Resource Dynamics

Managerial Economics

Marketing Management

 

SEMESTER-2 -

Corporate Finance

Business Analytics

Legal Aspects of Business

Operations Management and Research

Research Methodology

Communication for Leaders

 

SEMESTER-3 +
SEMESTER-4 +

Make Smart Career Moves with Professional Advice That Helps You Choose the Right Path.

Book Your 30 Mins Expert Career Advice

Program Benefits

✔

Comprehensive and Industry-Relevant Curriculum

The program is designed to align with the latest trends in digital marketing, including SEO, SEM, social media, analytics, and content strategy. Students gain a Read More

✔

Practical Exposure and Hands-On Learning

LPU emphasizes experiential learning through real-time projects, case studies, virtual simulations, and campaign planning. This approach helps students apply digital marketing tools and strategies in Read More

✔

Global Certifications and Skill Development

Students can earn additional certifications from globally recognized platforms like Google Ads, HubSpot, Meta, and SEMrush. These certifications not only validate your expertise but also Read More

✔

Dedicated Career Support and Placement Assistance

LPU provides strong career services, including resume workshops, mock interviews, personal branding guidance, and access to job portals. Students also benefit from LPU’s industry partnerships Read More

✔

Flexible and Accessible Online Learning Environment

The program is delivered in an interactive online format, allowing students to learn at their convenience. With access to recorded lectures, discussion forums, live sessions, Read More

✔

In-Depth Understanding of Digital Consumer Behavior

The program delves deep into how digital audiences think, behave, and engage with content across platforms. Students learn to analyze customer journeys, segment audiences effectively, Read More

Join a Community of Ambitious Professionals

Pursue excellence with an Online Degree from Lovely Professional University (LPU) — accredited with NAAC A++ and recognized by the UGC. Unlock new career opportunities with flexible, high-quality education.

Future Prospects of MCA in AR & VR

01Rising Demand Across Industries

As businesses increasingly shift to digital platforms, there is a growing need for professionals who can lead digital transformation and marketing strategies.

02Global Career Opportunities

Digital marketing skills are universally in demand, offering chances to work with international companies, remote teams, or freelance for global clients.

03Leadership Roles in Digital Strategy

Graduates can move into strategic leadership roles, influencing long-term brand positioning, customer engagement, and digital innovation.

04Entrepreneurship and Startups

With strong marketing skills, MBA graduates are well-equipped to launch their own digital ventures, consultancies, or e-commerce businesses.

05Scope for Continuous Innovation

The field evolves rapidly, offering continuous learning opportunities and the chance to work with cutting-edge tools like AI, automation, and analytics.

06High Earning Potential

With increasing reliance on digital marketing for business growth, professionals in this field often enjoy competitive salaries and performance-based incentives.

Program Fee for Online MBA

Full course fee(Four Semesters)

INR 2,00,000

Inclusive of all taxes

EACH SEMESTER

50,000

Inclusive of all taxes

EMI STARTING

6733

Inclusive of all taxes

Job roles to Explore

Our online MBA program equips you with the necessary skills and knowledge needed to establish a lucrative career in diverse job roles.

✔

Digital Marketing Manager

✔

SEO Specialist

✔

Content Marketing Manager

✔

Social Media Manager

✔

PPC (Paid Ads) Specialist

✔

Email Marketing Manager

✔

E-commerce Marketing Manager

✔

Web Analytics Expert

✔

Marketing Automation Specialist

✔

Digital Brand Strategist

Clear Up your confusion here

How are Lovely Professional University, Punjab online degree programs delivered? +
Lovely Professional University, Punjab online programs are delivered in a 100% online mode so that students can attend live classes on weekends and complete the program remotely, while also pursuing their professional and personal commitments in parallel.
What is an Online MBA in Digital Marketing ? +
What skills will I learn in an Online MBA in Digital Marketing ? +
Can I work while pursuing an Online MBA in digital marketing? +
Is an Online MBA in digital marketing accredited? +
What career opportunities are available with an Online MBA in digital marketing? +
What are the benefits of pursuing an Online MBA in Digital marketing? +
How does an Online MBA in Digital marketing differ from a regular MBA with a Digital marketing concentration? +
Will an Online MBA in Digital marketing help me earn a higher salary? +
Can I switch careers with an Online MBA in Digital marketing? +
Close
Close

Admission Open